№ 01 · A solo studio from Obi, southern Kyushu

Small apps, made slow.
Software that doesn't want your day.

A solo studio in Obi, run by Jérôme Sadou — quietly making things since 2010. First for clients, now for the studio's own products.

EST.2010
LOCATION宮崎県日南市飫肥
PEOPLESolo
CLIENTSClosed · 2020
06:14 · sunrise, today sun · #F0D670 sky · #6E95B8

Ohayo (おはよう) is the Japanese word for good morning. It implies the time before anything has happened yet — the quiet bit at the start of the day, before the noise.

I build small, focused apps — the kind that do one thing well and then get out of the way. Not the kind that wants your attention, your streaks, your push notifications, or your seventeen minutes a session.

After ten years of client work, I stopped taking clients in 2020. My day job since then has been engineering at a medical-field company. Ohayo runs quietly on the side, and Pokeibo is the first product to ship from it.

— Jérôme Sadou
№ 03 · Products

Things we made on purpose.

COMING · 2 LAUNCHES
both late July 2026
Launch · late July 2026

Pokeibo

A household-expense tracker that stays on your phone. Import your PayPay Card CSV once a month and watch your spending sort itself by merchant. No accounts, no bank linking, no streaks, no nagging — your data never leaves the device.

PLATFORMiOS · Android
LANGUAGESJP · EN · ZH
PRICE¥299/mo · ¥1,800/yr
Pokeibo — home screen
Launch · late July 2026

Sepia Braun

A personal publication about things worth paying attention to — objects built to last, design that justifies itself without shouting, and corners of Japan that don't show up on the first page of results. Slow, deliberate, written from a single point of view. Named after Porsche colour code 415.

FORMATWeb · RSS · Newsletter
VOICEOne human, in Japan
POLICYNo ads · no tracking
Vol. I Japan, slowly
Things
that stayed.
Objects, food, design, and Japan — chosen because they're worth a few hours of attention. One voice, no tracking.
Sepia Braun 415 · since 2025
№ 04 · Lab

The workshop behind the apps.

Tools we built for ourselves and then shared.

Flagship Rails 8 · MIT

Edo-cms

The Rails 8 template we fork into every Ohayo site — including this one.

A Rails 8 content template. Brand identity — palette, fonts, logos, navigation, copy — lives in a single Setting record, editable from /admin. Fork it, rebrand from the admin, deploy. Quietly opinionated about typography, bilingual content, and slow software.

Rails 8
Brand config from /admin · no code
Hotwire · Tailwind v4 · ViewComponent
Lexxy rich text + Active Storage
Bilingual routing (EN / JA)
Kamal deploy + fork workflow
~/sites/my-site bin/setup
bundling …………………… 287 gems · ok
database ……………… create + migrate · ok
seeding ……………… 5 articles + 5 videos · ok
✓ ready in 12s
 
~/sites/my-site bin/dev
web → http://localhost:3005
css ◌ watching tailwindcss…
app/views/admin/brand config UI
app/models/setting.rbidentity model
config/locales/en.ymlen + ja labels
db/seeds/demo content
№ 05 · The studio

Solo studio,
in an old samurai town.

Run by Jérôme Sadou from Obi — a quiet former castle town in southern Kyushu, sometimes called the Little Kyoto of Kyushu (九州の小京都). A guy who likes the outdoors but ends up in front of his Mac more than he'd care to admit.

More on me at jeromesadou.com/apropos. If you'd like to write — about the work, the products, or a problem you'd like a small app to quietly solve — please do.

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宮崎県日南市飫肥
DISTRICT飫肥 · Obi
CITY日南市 · Nichinan
PREFECTURE宮崎県 · Miyazaki
CASTLE飫肥城 · since 1588
TIMEZONEJST · UTC+9
SIZESolo